Portfolio

My thinking in action

See how I've helped solve patient problems and overcome roadblocks with content

Audit

Digital Pharmacy CX audit

Addressing pain points in a prescription management app

When data revealed friction, I developed solutions for prescription app journeys

685

Customer survey responses analysed

6

Content and UX failures identified across sign-up and order management

Content design

Workflow design

Optimising prescription workflows for pharmacy teams

Breaking down the silos that prevented teams from viewing patients' full prescription histories

16,500+

Care home residents supported by the pharmacy across the UK

100k+

Care home prescription items processed every month

Governance and systems

Governance for digital pharmacy

Proving the commercial benefits of a content strategy

Can content help drive revenue? I showed how it helps users convert to services and orders.

19.4%

Of Health Hub users needed a second view before purchasing, compared to 25.3% of non-viewers

96.8%

Complete their purchase within 5 visits, versus 92.0% for non-viewers, showing content-engaged users move through the funnel faster and with greater conviction.

Strategy

Weight management content strategy

Design thinking for better weight management conversion

A strategy that supported patients in finding the right weight management support

3x

Higher repeat session retention for Health Hub users . A signal of higher lifetime value, not just first-visit conversion

£150

Average order value for Health Hub viewers versus £87.30 for non-viewers. Content engagement is improving not just whether patients buy, but how much they spend.